Service Marketing :
Service Marketing : Integrating Customer Focus Across the Firm /
Valarie A. Zeithaml...[et.al.]
- 7th ed.
- Chennai McGraw Hill Education(India) Private Ltd. 2019
- xxxvi, 582p. : ill. ; 24cm
It includes Cases, Photo Credits and Index pages
9789353160777
Bitner, Mary Jo
Service industries--Marketing,Customer services,Marketing
658.8 ZEI
It includes Cases, Photo Credits and Index pages
9789353160777
Bitner, Mary Jo
Service industries--Marketing,Customer services,Marketing
658.8 ZEI