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"BusinessToBusiness Brand Management: Theory, Research and Executivecase Study Exercises"

Editor Arch G. Woodside

"BusinessToBusiness Brand Management: Theory, Research and Executivecase Study Exercises" - Emerald 2009

ISBN: 9781848556706

Subjects--Topical Terms:
Marketing

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"BusinessToBusiness Brand Management: Theory, Research and Executivecase Study Exercises"

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