Role of Internal and External Stimuli on Consumers’ Planned Impulsive Buying Behaviour: The Moderating Effect of Consumer Financial Behaviour
Vinay Kumar, Peddinti
Role of Internal and External Stimuli on Consumers’ Planned Impulsive Buying Behaviour: The Moderating Effect of Consumer Financial Behaviour / Peddinti Vinay Kumar - Amaravathi VIT-AP University 2025 - xiv, 164p. : ill. ; 29cm
Planned Impulsive Buying Behavior; Consumer Decision-Making Process; Retail Consumers; Financial Behavior Moderation; Retail Marketing Strategies
658.8342 VIN
Role of Internal and External Stimuli on Consumers’ Planned Impulsive Buying Behaviour: The Moderating Effect of Consumer Financial Behaviour / Peddinti Vinay Kumar - Amaravathi VIT-AP University 2025 - xiv, 164p. : ill. ; 29cm
Planned Impulsive Buying Behavior; Consumer Decision-Making Process; Retail Consumers; Financial Behavior Moderation; Retail Marketing Strategies
658.8342 VIN