Marketing Strategy: (Record no. 24866)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00451nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | VITAP |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190119172304.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190107b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781107415010 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | VITAP |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23rd ed. |
| Classification number | 658.802 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 4552 |
| Personal name | Mark G. Edwards & Alvin Lee |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Strategy: |
| Remainder of title | Case Book |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Cambridge University Press |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 108p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Reference Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Paper Back | Not For Loan | Reference | School of Business & General Section | VIT-AP | General Stacks | 2018-11-28 | Jaico Publishing House, Hyderabad | 850.00 | SINV03813 | 658.802 | 012892 | 2019-01-07 | 850.00 | 2019-01-07 | Reference Book | MGT |