Principles of Marketing / (Record no. 26673)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00765nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191123130530.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190801b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131520345 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | VITAP |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23rd |
| Classification number | 658.8 LAM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 6560 |
| Personal name | Lamb,Charles W. |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of Marketing / |
| Statement of responsibility, etc. | Charles W.Lamb...(et.al) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Cengage Learning |
| Date of publication, distribution, etc. | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii,671p,: |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | It includes the endnote and Index |
| 600 #0 - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 6561 |
| Personal name | Hair,Joseph F. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 6563 |
| Topical term or geographic name entry element | Marketing--Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 6562 |
| Personal name | Sharma,Dheeraj |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://www.cengage.co.in/category/higher-education/business-economics/marketing/marketing-management/mktg-a-south-asian-perspective-with-coursemate-qp">https://www.cengage.co.in/category/higher-education/business-economics/marketing/marketing-management/mktg-a-south-asian-perspective-with-coursemate-qp</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Text Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type | Public note | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Paper Back | School of Business & General Section | VIT-AP | General Stacks | 2019-08-01 | Paramount Book Distributors,Visakapatnam | 899.00 | 8981 | 1 | 658.8 | 017772 | 2022-04-22 | 2022-04-15 | 2019-08-01 | Reference Book | MGT | |||||
| Dewey Decimal Classification | Paper Back | School of Business & General Section | VIT-AP | General Stacks | 2019-08-01 | Paramount Book Distributors,Visakapatnam | 899.00 | 8981 | 17 | 658.8 | 017773 | 2023-05-20 | 2023-05-10 | 2019-08-01 | Text Book | MGT | 1 | ||||
| Dewey Decimal Classification | Paper Back | School of Business & General Section | VIT-AP | General Stacks | 2019-08-01 | Paramount Book Distributors,Visakapatnam | 899.00 | 8981 | 11 | 658.8 | 017774 | 2023-05-17 | 2023-05-04 | 2019-08-01 | Text Book | MGT | |||||
| Dewey Decimal Classification | Paper Back | School of Business & General Section | VIT-AP | General Stacks | 2019-08-01 | Paramount Book Distributors,Visakapatnam | 899.00 | 8981 | 11 | 658.8 | 017775 | 2023-05-18 | 2023-05-11 | 2019-08-01 | Text Book | MGT | 2 | ||||
| Dewey Decimal Classification | Paper Back | School of Business & General Section | VIT-AP | General Stacks | 2019-08-01 | Paramount Book Distributors,Visakapatnam | 899.00 | 8981 | 13 | 658.8 | 017776 | 2023-05-17 | 2023-05-03 | 2019-08-01 | Text Book | MGT | |||||
| Dewey Decimal Classification | Paper Back | School of Business & General Section | VIT-AP | General Stacks | 2019-08-01 | Paramount Book Distributors,Visakapatnam | 899.00 | 8981 | 11 | 658.8 | 017777 | 2023-05-17 | 2023-05-03 | 2019-08-01 | Text Book | MGT | 1 | ||||
| Dewey Decimal Classification | Paper Back | School of Business & General Section | VIT-AP | General Stacks | 2019-08-01 | Paramount Book Distributors,Visakapatnam | 899.00 | 8981 | 11 | 658.8 | 017778 | 2023-05-20 | 2023-05-10 | 2019-08-01 | Text Book | MGT | 1 | ||||
| Dewey Decimal Classification | Paper Back | School of Business & General Section | VIT-AP | General Stacks | 2019-08-01 | Paramount Book Distributors,Visakapatnam | 899.00 | 8981 | 12 | 658.8 | 017779 | 2023-05-18 | 2023-05-09 | 2019-08-01 | Text Book | MGT | |||||
| Dewey Decimal Classification | Paper Back | School of Business & General Section | VIT-AP | General Stacks | 2019-08-01 | Paramount Book Distributors,Visakapatnam | 899.00 | 8981 | 13 | 658.8 | 017780 | 2023-05-17 | 2023-05-03 | 2019-08-01 | Text Book | MGT | 1 | ||||
| Dewey Decimal Classification | Paper Back | School of Business & General Section | VIT-AP | General Stacks | 2019-08-01 | Paramount Book Distributors,Visakapatnam | 899.00 | 8981 | 15 | 658.8 | 017781 | 2023-05-17 | 2023-05-13 | 2019-08-01 | Text Book | MGT |