Marketing Management / (Record no. 26997)

MARC details
000 -LEADER
fixed length control field 01750nam a22002537a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20201109124546.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200924b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292093239
040 ## - CATALOGING SOURCE
Transcribing agency VITAP
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23rd Ed.
Classification number 658.8 KOT
245 ## - TITLE STATEMENT
Title Marketing Management /
Statement of responsibility, etc. Philip Kotler ...[et al.].
250 ## - EDITION STATEMENT
Edition statement 3rd Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Harlow, England
Name of publisher, distributor, etc. Pearson Education Ltd.
Date of publication, distribution, etc. 2016
300 ## - PHYSICAL DESCRIPTION
Extent xxxiv, 942p. : ill. ; 28cm
521 ## - TARGET AUDIENCE NOTE
Target audience note It includes Appendix, Glossary and Index Pages.<br/><br/>The classic Marketing Management is an undisputed global best-seller – an encyclopaedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial relevance – the heart of the book.<br/><br/>Features<br/><br/>A structure designed specifically to fit the way the course is taught in Europe.<br/>Fresh European examples which make students feel at home.<br/>The inclusion of the work of prominent European academics. <br/>A focus on the digital challenges for marketers.<br/>An emphasis on the importance of creative thinking and its contribution to marketing practice.<br/>New in-depth case studies, each of which integrates one of the major parts in the book. <br/><br/>
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 9878
Topical term or geographic name entry element Marketing--Management; Europe; Consumer behavior; Internet marketing; Market surveys; Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN) 9879
Personal name Kotler, Philip
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN) 9880
Personal name Keller, Kevin Lane
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN) 9881
Personal name Brady, Mairead
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN) 9882
Personal name Goodman, Malcolm
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN) 9883
Personal name Hansen, Torben
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://www.pearson.ch/HigherEducation/Marketing/PrinciplesofMarketing/EAN/9781292093239/Marketing-Management-3rd-edn">https://www.pearson.ch/HigherEducation/Marketing/PrinciplesofMarketing/EAN/9781292093239/Marketing-Management-3rd-edn</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Reference Book
Edition 23rd Ed.
Classification part 658.8 KOT
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Materials specified (bound volume or other part) Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Public note
    Dewey Decimal Classification Hard Bound     Reference School of Business & General Section VIT-AP General Stacks 2020-09-21 Bookionics, Vijayawada 5938.18 VJ/45739   658.8 KOT 019423 2020-09-24 5938.18 2020-09-21 Reference Book MGT

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