MARC details
| 000 -LEADER |
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| fixed length control field |
03463nam a22002537a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20201120144643.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
201117b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9789389538243 |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
VITAP |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Edition number |
23rd Ed. |
| Classification number |
658.84 CAT |
| 245 ## - TITLE STATEMENT |
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| Title |
International Marketing / |
| Statement of responsibility, etc. |
Philip R. Cateora ...[et al.]. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
18th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Chennai |
| Name of publisher, distributor, etc. |
McGraw Hill Education (India) Pvt. Ltd. |
| Date of publication, distribution, etc. |
2020 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxviii, 680p. : ill. ; |
| Dimensions |
25cm |
| 500 ## - GENERAL NOTE |
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| General note |
It includes Cases and Subject Index Pages |
| 521 ## - TARGET AUDIENCE NOTE |
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| Target audience note |
OVERVIEW<br/>International Marketing addresses global issues and describes concepts relevant to all international marketers, regardless of their international involvement. Notwithstanding the extent of global perspective that firms may have, they are affected by the competitive activity in the global marketplace. It is this perspective that the authors bring into this edition of the text. <br/>The text focuses on the strategic implications of competition in different markets. The environmental and cultural approach to international marketing permits a truly global orientation. Thus the reader’s horizon is not limited to any specific nation but the text provides an approach and framework for identifying and analyzing the important cultural and environmental uniqueness of any nation or global region. <br/><br/>FEATURES<br/>• 10 Indian cases included in the book<br/>• New sections on negative impact of new communication tools, intellectual property rights in the international context, Brexit, inventive international negotiation etc.<br/>• Thoroughly updated data, text, pictures and exhibits across the chapters<br/>• More than 100 new academic articles and their findings integrated and cited across the chapters <br/>• PPTs<br/>• Country Notebook<br/>• Glossary<br/>• Name Index<br/>• Additional Cases<br/><br/>Table of Contents:<br/>Part One An Overview<br/>1. The Scope and Challenge of International Marketing<br/>2. The Dynamic Environment of International Trade<br/><br/>Part Two The Cultural Environment of Global Market<br/>3. History and Geography: The Foundations of Culture<br/>4. Cultural Dynamics in Assessing Global Markets<br/>5. Culture, Management Style, and Business Systems<br/>6. The Political Environment: A Critical Concern<br/>7. The International Legal Environment: Playing by the Rules<br/><br/>Part Three Assessing Global Market Opportunities<br/>8. Developing a Global Vision through Marketing Research<br/>9. Economic Development and the Americas<br/>10. Europe, Africa, and the Middle East<br/>11.The Asia Pacific Region<br/><br/>Part Four Developing Global Marketing Strategies<br/>12. Global Marketing Management: Planning and Organization<br/>13. Products and Services for Consumers<br/>14. Products and Services for Businesses<br/>15. International Marketing Channels<br/>16. Integrated Marketing Communications and International Advertising<br/>17. Personal Selling and Sales Management<br/>18. Pricing for International Markets<br/><br/>Part Five Implementing Global Marketing Strategies<br/>19. Inventive Negotiations with International Customers, Partners, and Regulators <br/> |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| 9 (RLIN) |
10197 |
| Topical term or geographic name entry element |
Export marketing; International business enterprises; Intercultural communication |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| 9 (RLIN) |
10198 |
| Personal name |
Cateora, Philip R. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| 9 (RLIN) |
10199 |
| Personal name |
Money, R. Bruce |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| 9 (RLIN) |
10200 |
| Personal name |
Gilly, Mary C. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| 9 (RLIN) |
10201 |
| Personal name |
Graham, John L. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
<a href="https://www.mheducation.co.in/international-marketing-9789389538243-india">https://www.mheducation.co.in/international-marketing-9789389538243-india</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Reference Book |
| Edition |
23rd Ed. |
| Classification part |
658.84 CAT |
