MARC details
| 000 -LEADER |
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| fixed length control field |
03342nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20210120153543.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
210108b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780134729404 |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
VITAP |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Edition number |
23rd |
| Classification number |
651.7 BOV |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
10404 |
| Personal name |
Bovee, Courtland L. |
| 245 ## - TITLE STATEMENT |
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| Title |
Business Communication Essentials : |
| Remainder of title |
Fundamental Skills for the Mobile Digital Social Workplace / |
| Statement of responsibility, etc. |
Courtland L.Bovee and John V. Thill |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
8th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
New York, USA |
| Name of publisher, distributor, etc. |
Pearson Education Inc |
| Date of publication, distribution, etc. |
2019 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxiv, 510p. : ill. ; 27cm |
| 500 ## - GENERAL NOTE |
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| General note |
It includes bibliographical references and index |
| 521 ## - TARGET AUDIENCE NOTE |
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| Target audience note |
For courses in business communications.<br/><br/>Help your students launch their careers with modern communication skills<br/><br/>For the past two decades, business communication has been in a constant flux, with email, web content, social media, and mobile devices changing the rules of the game. Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace equips students with the fundamental skills for a career in the modern, mobile workplace. With a balance of basic business English, communication approaches, and the latest technology, the text covers writing, listening, and presentation strategies in a contemporary manner. In the 8th Edition, Bovee and Thill provide numerous exercises, tools, and online resources to prepare students for the new reality of mobile communications, and emerging trends, for a bright start in the business. <br/>Also available with MyLab Business Communication<br/><br/>MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Learn more about MyLab Business Communication.<br/> Table of Contents<br/><br/>PART I: BUSINESS COMMUNICATION FOUNDATIONS <br/><br/>1. Professional Communication in Today’s Digital, Social, Mobile World<br/><br/>2. Collaboration, Interpersonal Communication, and Business Etiquette<br/><br/><br/>PART II: THE THREE-STEP WRITING PROCESS<br/><br/>3. Planning Business Messages<br/><br/>4. Writing Business Messages<br/><br/>5. Completing Business Messages<br/><br/><br/>PART III: BRIEF BUSINESS MESSAGES<br/><br/>6. Crafting Messages for Digital Channels<br/><br/>7. Writing Routine and Positive Messages<br/><br/>8. Writing Negative Messages<br/><br/>9. Writing Persuasive Messages<br/><br/><br/>PART IV: LONGER BUSINESS MESSAGES<br/><br/>10. Understanding and Planning Reports and Proposals<br/><br/>11. Writing and Completing Reports and Proposals<br/><br/>12. Developing and Delivering Business Presentation<br/><br/><br/>PART V: EMPLOYMENT MESSAGES AND JOB INTERVIEWS <br/><br/>13. Building Careers and Writing Resumes<br/><br/>14. Applying and Interviewing for Employment<br/><br/><br/>Appendix A: Format and Layout of Business Documents <br/><br/>Appendix B: Documentation of Report Sources <br/><br/>Appendix C: Correction Symbols <br/><br/>Handbook of Grammar, Mechanics, and Usage <br/><br/>Answer Key |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| 9 (RLIN) |
10468 |
| Topical term or geographic name entry element |
Business communication; Business presentations; Business writing |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| 9 (RLIN) |
10469 |
| Personal name |
Thill, John V. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
<a href="https://www.pearson.com/us/higher-education/product/Bovee-Business-Communication-Essentials-Fundamental-Skills-for-the-Mobile-Digital-Social-Workplace-8th-Edition/9780134729404.html">https://www.pearson.com/us/higher-education/product/Bovee-Business-Communication-Essentials-Fundamental-Skills-for-the-Mobile-Digital-Social-Workplace-8th-Edition/9780134729404.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Reference Book |
| Edition |
8th Ed. |
| Classification part |
651.7 |
| Call number suffix |
BOV |
