Understanding Interactive Network Branding in SME Firms (Record no. 30473)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00478nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210311s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781789739787 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Author: Nikolina Koporcic |
| 245 #0 - TITLE STATEMENT | |
| Title | Understanding Interactive Network Branding in SME Firms |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Emerald |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2019 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Author: Jan-�ke T�rnroos |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://www.emerald.com/insight/publication/doi/10.1108/9781789739770">https://www.emerald.com/insight/publication/doi/10.1108/9781789739770</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| VIT-AP | VIT-AP | 2021-03-11 | 2021-03-11 | 2021-03-11 |