Marketing Research (Record no. 45821)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00637nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240514155818.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240506b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070528055 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | VITAP |
| Transcribing agency | VTAP |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23rd Ed. |
| Classification number | 658.83 NAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 13820 |
| Personal name | Nargundkar, Rajendra |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Research |
| Remainder of title | : Text and Cases |
| Statement of responsibility, etc. | / Rajendra Nargundkar |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Tata McGra-Hill Publishing Company Ltd. |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 494p. ill. ; 24cm |
| 500 ## - GENERAL NOTE | |
| General note | It includes index pages. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 13975 |
| Topical term or geographic name entry element | Marketing; Research methods; Research design; Data analysis |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Reference Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Paperback | Reference | School of Business & General Section | VIT-AP | General Stacks | 2024-05-03 | Donated Book | 0.00 | Donated Book | 658.83 NAR | 021511 | 2024-05-06 | 0.00 | 2024-05-03 | Reference Book | MGT |