Social Media Marketing (Record no. 46850)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00688nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250506122419.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250506b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789811053221 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | VITAP |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23rd Ed. |
| Classification number | 658.872 HEG |
| 245 ## - TITLE STATEMENT | |
| Title | Social Media Marketing |
| Remainder of title | : Emerging Concepts and Applications |
| Statement of responsibility, etc. | / Edited by Githa Heggde and G. Shainesh |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Singapore |
| Name of publisher, distributor, etc. | Palgrave Macmillan |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 226p. : ill. ; 22cm |
| 500 ## - GENERAL NOTE | |
| General note | It includes Index Pages. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Social media- Economic aspects; Relationship marketing; Internet marketing |
| Source of heading or term | |
| 9 (RLIN) | 16074 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Heggde, Githa |
| 9 (RLIN) | 16075 |
| Relator term | Editor |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shainesh, G. |
| 9 (RLIN) | 16076 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Text Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Hard Bound | Reference | School of Business & General Section | VIT-AP | Reference | 2025-04-28 | Shanti Books, Chennai | 13677.00 | 2045 | 658.872 HEG | 024535 | 2025-05-06 | 13677.00 | 2025-04-28 | Reference Book | MGT | |||||
| Dewey Decimal Classification | Hard Bound | School of Business & General Section | VIT-AP | General Stacks | 2025-04-28 | Shanti Books, Chennai | 13677.00 | 2045 | 658.872 HEG | 024536 | 2025-05-06 | 13677.00 | 2025-04-28 | Text Book | MGT | ||||||
| Dewey Decimal Classification | Hard Bound | School of Business & General Section | VIT-AP | General Stacks | 2025-04-28 | Shanti Books, Chennai | 13677.00 | 2045 | 658.872 HEG | 024537 | 2025-05-06 | 13677.00 | 2025-04-28 | Text Book | MGT |