Business Communication Essentials / Courtland L. Bovee and John V. Thill

It includes appendixes, answer key, references, acknowledgments and index

Communication is one of the most fundamental elements of business, and effective communication is essential to the success of both organizations and individuals. This book introduces the students to the fundamental principles of business communication and gives them the opportunity to develop their communication skills. The book also addresses the new skills that employees are expected to have in today's challenging business environment.

Table of Content

Understanding Business Communication in Today’s Workplace
Mastering Interpersonal Communication
Planning Business Messages
Writing Business Messages
Completing Business Messages
Crafting Messages for Electronic Media
Writing Routine and Positive Messages
Writing Negative Messages
Writing Persuasive Messages
Understanding and Planning Reports and Proposals
Writing and Completing Reports and Proposals
Developing Oral and Online Presentations
Building Careers and Writing Résumés
Applying and Interviewing for Employment

Salient Features

DEVELOPING Essentials: Chapter content develops, explains, and elaborates on concepts with a concise, carefully organized presentation of textual and visual material.
ENHANCING Essentials: Model documents are provided that demonstrate effective solutions to a wide variety of real-life communication challenges.
REINFORCING Essentials: Success in business communication depends on practice, analysis, and reinforcement. English exercises are sorted by category for ease. The Handbook of Grammar, Mechanics, and Usage located at the end of the book serves as a convenient reference for students.