Kotler,Philip <br/><br/>
Marketing Management / 
Philip Kotler and Kevin Lane Keller 
 - 15th ed. 
 - Chennai  Pearson  2017 
 - xxvi,756p,A15,E63,G11,I20 
<br/><br/> It includes endnote,glossory,& subject index 
<br/><br/><label>ISBN: </label>9789332557185 
<br/><br/><label>Subjects--Personal Names: </label><br/>Keller,Kevin Lane
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT