TY  - BOOK
AU  - Adrian Payne & Pennie Frow
TI  - Strategic Customer Management: Integrating Relationship Marketing and CRM
SN  - 978-1-107-68732-5
U1  - 658.8012 23rd
PY  - 2018///
CY  - New Delhi
PB  - Cambridge University Press
N1  - It includes index
ER  -