TY - BOOK AU - Dietrich, Brenda L. AU - Plachy, Emily C. AU - Norton, Maureen F. TI - Analytics Across the Enterprise: How IBM Realizes Business Value form Big Data and Analytics SN - 9789332538306 U1 - 006.312 DIE 23rd ed. PY - 2014/// CY - New Delhi PB - Pearson India Education Services Pvt. Ltd. KW - Business enterprises--Computer networks; Decision making--Statistical methods; Business intelligence; Decision making; International Business Machines Corporation; Big data N1 - It includes Appendix, Glossary and Index pages; This book demystifies the analytics journey by showing how IBM has successfully leveraged analytics across the enterprise, worldwide. Three of IBM's pioneering analytics practitioners share invaluable real-world perspective on what does and doesn't work and how to start or accelerate the readers' own transformation. The book provides an essential framework for becoming a smarter enterprise and shows how IBM has driven value from analytics throughout its business UR - https://pearsoned.co.in/web/books/9789332538306_Analytics-Across-the-Enterprise_Brenda-L-Dietrich.aspx ER -