Jacob Goldenberg, Amnon Levav, David Mazursky & Sorin Solomon <br/><br/>
Cracking the Ad Code 

 - New Delhi  Cambridge University Press  2011 
 - x, 168p. 
<br/><br/> It includes index. 
<br/><br/><label>ISBN: </label>9781107646476 
<br/><br/><label>Dewey Class. No.: </label>659.1