TY  - BOOK
AU  - Lamb,Charles W.
AU  - Sharma,Dheeraj
TI  - Principles of Marketing
SN  - 9788131520345
U1  - 658.8 LAM 23rd
PY  - 2019///
CY  - New Delhi
PB  - Cengage Learning
KW  - Hair,Joseph F.
KW  - Marketing--Management
N1  - It includes the endnote and Index
UR  - https://www.cengage.co.in/category/higher-education/business-economics/marketing/marketing-management/mktg-a-south-asian-perspective-with-coursemate-qp
ER  -