Service Marketing :   Integrating Customer Focus Across the Firm / 
Valarie A. Zeithaml...[et.al.] 
 - 7th ed. 
 - Chennai  McGraw Hill Education(India) Private Ltd.  2019 
 - xxxvi, 582p. : ill. ;   24cm 
<br/><br/> It includes Cases, Photo Credits and Index pages 
<br/><br/><label>ISBN: </label>9789353160777 
<br/><br/><label>Subjects--Personal Names: </label><br/>Bitner, Mary Jo
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing,Customer services,Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 ZEI