TY  - BOOK
AU  - Zeithaml, Valarie A.
AU  - Gremler, Dwayne D.
AU  - Pandit, Ajay
TI  - Service Marketing : : Integrating Customer Focus Across the Firm 
SN  - 9789353160777
U1  - 658.8 ZEI 23rd
PY  - 2019///
CY  - Chennai
PB  - McGraw Hill Education(India) Private Ltd.
KW  - Bitner, Mary Jo
KW  - Service industries--Marketing,Customer services,Marketing
N1  - It includes Cases, Photo Credits and Index pages
UR  - https://www.mheducation.co.in/9789353160777-india-services-marketing
ER  -