Schiffman,Leon G.

Consumer Behavior / Leon G.Schiffman,Joseph Wisenblit and S.Ramesh Kumar - 12th ed. - New Delhi Pearson 2019 - xxix,670p,:

It includes index

9789353069834


Wisenblit,Joseph


Consumer behavior,Consumer behavior--Mathematical models,Consumer behavior--Econometric modelsConsumer behavior--Social aspects

658.8342 SCH