Schiffman,Leon G.
Consumer Behavior /
Leon G.Schiffman,Joseph Wisenblit and S.Ramesh Kumar
- 12th ed.
- New Delhi Pearson 2019
- xxix,670p,:
It includes index
9789353069834
Wisenblit,Joseph
Consumer behavior,Consumer behavior--Mathematical models,Consumer behavior--Econometric modelsConsumer behavior--Social aspects
658.8342 SCH