TY  - BOOK
AU  - Schiffman,Leon G.
AU  - Kumar,Ramesh S.
TI  - Consumer Behavior
SN  - 9789353069834
U1  - 658.8342 SCH 12th 
PY  - 2019///
CY  - New Delhi
PB  - Pearson 
KW  - Wisenblit,Joseph
KW  - Consumer behavior,Consumer behavior--Mathematical models,Consumer behavior--Econometric modelsConsumer behavior--Social aspects
N1  - It includes index
UR  - https://pearsoned.co.in/web/books/9789353069834_Consumer-Behavior_Leon-G-Schiffman.aspx
ER  -