Wirtz,Jochen <br/><br/>
Services Marketing : People, Technology, Strategy / 
Jochen Wirtz,Christoper Lovelock and Jayanta Chatterjee 
 - 8th Ed. 
 - Chennai  Pearson India Education Services Pvt. Ltd.,  2019 
 - xxii, 817p. : ill. ; 28cm 
<br/><br/> It includes index 
<br/><br/><label>ISBN: </label>9789332587687 
<br/><br/><label>Subjects--Personal Names: </label><br/>Lovelock,Christopher
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing,Professions--Marketing,Customer services--Marketing,Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8 WIR