TY  - BOOK
AU  - Baines Paul
AU  - Fill, Chris
TI  - Marketing
SN  - 9780198079446
U1  - 658.8 BAI 5th Impression
PY  - 2011///
CY  - Noida
PB  - Oxford University Press
KW  - Marketing Management
N1  - Includes glossary and index
UR  - https://india.oup.com/product/marketing-9780198079446?searchbox_input=Marketing
ER  -