TY  - BOOK
AU  - Evans, James R.
TI  - Business Analytics : Methods, Models, and Decisions
SN  - 9789332582095
U1  - 658.401 EVA 23rd Ed.
PY  - 2019///
CY  - Noida
PB  - Pearson India Education Services Ptv. Ltd.
KW  - Strategic Planning; Business planning; Industrial management--Statistical methods; Business intelligence
N1  - It includes Index.

Business Analytics, Second Edition teaches the fundamental concepts of the emerging field of business analytics and provides vital tools in understanding how data analysis works in today's organizations. Students will learn to apply basic business analytics principles, communicate with analytics professionals, and effectively use and interpret analytic models to make better business decisions. Included access to commercial grade analytics software gives students real-world experience and career-focused value. Author James Evans takes a balanced, holistic approach and looks at business analytics from descriptive, and predictive perspectives
UR  - https://pearsoned.co.in/web/books/9789332582095_Business-Analytics_James-R-Evans.aspx
ER  -