TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Kevin Lane
AU  - Brady, Mairead
AU  - Goodman, Malcolm
AU  - Hansen, Torben
TI  - Marketing Management / 
SN  - 9781292093239
U1  - 658.8 KOT  23rd Ed.
PY  - 2016///
CY  - Harlow, England
PB  - Pearson Education Ltd.
KW  - Marketing--Management; Europe; Consumer behavior; Internet marketing; Market surveys; Marketing
N1  - It includes Appendix, Glossary and Index Pages.

The classic Marketing Management is an undisputed global best-seller – an encyclopaedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial relevance – the heart of the book.

Features

A structure designed specifically to fit the way the course is taught in Europe.
Fresh European examples which make students feel at home.
The inclusion of the work of prominent European academics. 
A focus on the digital challenges for marketers.
An emphasis on the importance of creative thinking and its contribution to marketing practice.
New in-depth case studies, each of which integrates one of the major parts in the book.  


UR  - https://www.pearson.ch/HigherEducation/Marketing/PrinciplesofMarketing/EAN/9781292093239/Marketing-Management-3rd-edn
ER  -