Bovee, Courtland L. <br/><br/>
Business Communication Essentials :  Fundamental Skills for the Mobile Digital Social Workplace /  
Courtland L.Bovee and John V. Thill 
 - 8th Ed. 
 - New York, USA  Pearson Education Inc  2019 
 - xxxiv, 510p. : ill. ; 27cm 
<br/><br/> It includes bibliographical references and index 
<br/><br/> For courses in business communications.<br/><br/>Help your students launch their careers with modern communication skills<br/><br/>For the past two decades, business communication has been in a constant flux, with email, web content, social media, and mobile devices changing the rules of the game. Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace equips students with the fundamental skills for a career in the modern, mobile workplace. With a balance of basic business English, communication approaches, and the latest technology, the text covers writing, listening, and presentation strategies in a contemporary manner. In the 8th Edition, Bovee and Thill provide numerous exercises, tools, and online resources to prepare students for the new reality of mobile communications, and emerging trends, for a bright start in the business. <br/>Also available with MyLab Business Communication<br/><br/>MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Learn more about MyLab Business Communication.<br/> Table of Contents<br/><br/>PART I: BUSINESS COMMUNICATION FOUNDATIONS <br/><br/>1. Professional Communication in Today’s Digital, Social, Mobile World<br/><br/>2. Collaboration, Interpersonal Communication, and Business Etiquette<br/><br/><br/>PART II: THE THREE-STEP WRITING PROCESS<br/><br/>3. Planning Business Messages<br/><br/>4. Writing Business Messages<br/><br/>5. Completing Business Messages<br/><br/><br/>PART III: BRIEF BUSINESS MESSAGES<br/><br/>6. Crafting Messages for Digital Channels<br/><br/>7. Writing Routine and Positive Messages<br/><br/>8. Writing Negative Messages<br/><br/>9. Writing Persuasive Messages<br/><br/><br/>PART IV: LONGER BUSINESS MESSAGES<br/><br/>10. Understanding and Planning Reports and Proposals<br/><br/>11. Writing and Completing Reports and Proposals<br/><br/>12. Developing and Delivering Business Presentation<br/><br/><br/>PART V: EMPLOYMENT MESSAGES AND JOB INTERVIEWS <br/><br/>13. Building Careers and Writing Resumes<br/><br/>14. Applying and Interviewing for Employment<br/><br/><br/>Appendix A: Format and Layout of Business Documents <br/><br/>Appendix B: Documentation of Report Sources <br/><br/>Appendix C: Correction Symbols <br/><br/>Handbook of Grammar, Mechanics, and Usage <br/><br/>Answer Key  
<br/><br/><label>ISBN: </label>9780134729404 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business communication; Business presentations; Business writing
<br/><br/><label>Dewey Class. No.: </label>651.7 BOV