TY  - BOOK
AU  - Author: Nikolina Koporcic
AU  - Author: Jan-�ke T�rnroos
TI  - Understanding Interactive Network Branding in SME Firms 
SN  - 9781789739787
PB  - Emerald
KW  - Marketing
UR  - https://www.emerald.com/insight/publication/doi/10.1108/9781789739770
ER  -