TY  - BOOK
AU  - Editor: Finn Frandsen
AU  - Editor: Ralph Tench 
AU  - Editor: Winni Johansen 
TI  - Big Ideas in Public Relations Research and Practice
SN  - 9781838675080
PB  - Emerald
KW  - Marketing
UR  - https://www.emerald.com/insight/publication/doi/10.1108/S2398-391420194
ER  -