TY  - BOOK
AU  - Editors: Aric Rindfleisch
AU  - Editors: Alan J. Malter
TI  - Marketing in a Digital World
SN  - 9781787563407
PB  - Emerald
KW  - Marketing
UR  - https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201916
ER  -