TY  - BOOK
AU  - Editor: Dr M. Anil Ramesh
AU  - Editor: Dr Priya Grover
AU  - Editor: Dr Sabyasachi Dasgupta
TI  - Start-up Marketing Strategies in India
SN  - 9781787567566
PB  - Emerald
KW  - Marketing
UR  - https://www.emerald.com/insight/publication/doi/10.1108/9781787567559
ER  -