TY  - BOOK
AU  - Author: Marc Baaij
AU  - With Patrick Reinmoeller
TI  - Mapping a Winning Strategy
SN  - 9781787561304
PB  - Emerald
KW  - "Business, Management & Strategy"
UR  - https://www.emerald.com/insight/publication/doi/10.1108/9781787561298
ER  -