TY  - BOOK
AU  - Editor: Nikolina Koporcic
AU  - Editor: Anna-Greta Nystr�m
AU  - Editor: Maria Ivanova-Gongne
TI  - Developing Insights on Branding in the B2B Context
SN  - 9781787562769
PB  - Emerald
KW  - Marketing
UR  - https://www.emerald.com/insight/publication/doi/10.1108/9781787562752
ER  -