TY  - BOOK
AU  - Editor: Rajan Varadarajan
AU  - Editor: Satish Jayachandran
TI  - Innovation and Strategy
SN  - 9781787548299
PB  - Emerald
KW  - Marketing
UR  - https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201815
ER  -