TY  - BOOK
AU  - Author: Suvi Nenonen
AU  - Author: Kaj Storbacka
TI  - SMASH
SN  - 9781787437982
PB  - Emerald
KW  - "Business, Management & Strategy"
UR  - https://www.emerald.com/insight/publication/doi/10.1108/9781787437975
ER  -