TY  - BOOK
AU  - Editor: Peggy Simcic Br�nn
AU  - Editor: Ansgar Zerfass
AU  - Editor: Stefania Romenti
TI  - The Management Game of Communication 
SN  - 9781786357168
PB  - Emerald
KW  - Marketing
UR  - https://www.emerald.com/insight/publication/doi/10.1108/S2398-391420161
ER  -