TY  - BOOK
AU  - Volume editor Arch G. Woodside
AU  - Volume editor Suresh C. Sood
TI  - StorytellingCase Archetype Decoding and Assignment Manual (SCADAM)
SN  - 9781785602177
PB  - Emerald
KW  - Tourism & Hospitality Management
UR  - https://www.emerald.com/insight/publication/doi/10.1108/S1871-3173201611
ER  -