TY  - BOOK
AU  - Editor: Dhruv Grewal
AU  - Editor: Anne L. Roggeveen
AU  - Editor: Jens Nordfalt
TI  - Shopper Marketing and the Role of InStore Marketing
SN  - 9781784410018
PB  - Emerald
KW  - Marketing
UR  - https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201411
ER  -