TY  - BOOK
AU  - Editor: Marko Sarstedt
AU  - Editor: Charles R. Taylor
AU  - Editor: Manfred Schwaiger
TI  - Measurement and Research Methods in International Marketing
SN  - 9781780520940
PB  - Emerald
KW  - Marketing
UR  - https://www.emerald.com/insight/publication/doi/10.1108/S1474-7979(2011)22
ER  -