TY  - BOOK
AU  - Editor: Arch G. Woodside
AU  - Editor: Mark S. Glynn
TI  - "BusinessToBusiness Brand Management: Theory, Research and Executivecase Study Exercises"
SN  - 9781848556706
PB  - Emerald
KW  - Marketing
UR  - https://www.emerald.com/insight/publication/doi/10.1108/S1069-0964(2009)15
ER  -