TY  - BOOK
AU  - Editor: Arch G. Woodside
AU  - Editor: Francesca Golfetto
AU  - Editor: Michael Gibbert
TI  - Creating and managing superior customer value
SN  - 9781848551725
PB  - Emerald
KW  - Marketing
UR  - https://www.emerald.com/insight/publication/doi/10.1016/S1069-0964(2008)14
ER  -