TY  - BOOK
AU  - Editor: Arch G. Woodside
AU  - Editor: E. Moore
TI  - Essays by Distinguished Marketing Scholars of the Society for Marketing Advances
SN  - 9780762308699
PB  - Emerald
KW  - Marketing
UR  - https://www.emerald.com/insight/publication/doi/10.1016/S1069-0964(2002)11
ER  -