TY  - BOOK
AU  - Editor Charles R. Taylor
AU  - Series Editor: S. Tamer Cavusgil  
TI  - New Directions in International Advertising Research
SN  - 9780762309504
PB  - Emerald
KW  - Marketing
UR  - https://www.emerald.com/insight/publication/doi/10.1016/S1474-7979(2002)12
ER  -