TY  - BOOK
AU  - Editor: Arch G. Woodside
AU  - Editor: Ari Lehtonen
AU  - Editor: Timo Liukko
TI  - Designing winning products
SN  - 9780762306824
PB  - Emerald
KW  - Marketing
UR  - https://www.emerald.com/insight/publication/doi/10.1016/S1069-0964(2000)10
ER  -