TY  - BOOK
AU  - Editor: Attila Yaprak
AU  - Editor: Hulya Tutek
AU  - Series Editor: S. Tamer Cavusgil
TI  - "Globalization, the Multinational Firm, and Emerging Economies"
SN  - 9780762306695
PB  - Emerald
KW  - Marketing
UR  - https://www.emerald.com/insight/publication/doi/10.1016/S1474-7979(2000)10
ER  -