TY  - BOOK
AU  - Editor Arch G. Woodside
TI  - Improving the Marriage of Modeling and Theory for Accurate Forecasts of Outcomes
SN  - 9781786351227
PB  - Emerald
KW  - Marketing
UR  - https://www.emerald.com/insight/publication/doi/10.1108/S1069-0964201825
ER  -