TY  - BOOK
AU  - Editor Arch G. Woodside
TI  - "Making Tough Decisions Well and Badly:� Framing, Deciding, Implementing, Assessing�"
SN  - 9781786351203
PB  - Emerald
KW  - Marketing
UR  - https://www.emerald.com/insight/publication/doi/10.1108/S1069-0964201624
ER  -