TY  - BOOK
AU  - Editor Arch G. Woodside
TI  - Field Guide to Case Study Research in Businesstobusiness Marketing and Purchasing
SN  - 9781784410803
PB  - Emerald
KW  - Marketing
UR  - https://www.emerald.com/insight/publication/doi/10.1108/S1069-0964201421
ER  -