TY  - BOOK
AU  - Editor Arch G. Woodside
TI  - "BusinesstoBusiness Marketing Management: Strategies, Cases, and Solutions"
SN  - 9781780525761
PB  - Emerald
KW  - Marketing
UR  - https://www.emerald.com/insight/publication/doi/10.1108/S1069-0964(2012)18
ER  -