TY  - BOOK
AU  - Editor K. Scott Swan
TI  - "Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing"
SN  - 9781781900161
PB  - Emerald
KW  - Marketing
UR  - https://www.emerald.com/insight/publication/doi/10.1108/S1474-7979(2012)23
ER  -