TY  - BOOK
AU  - Editor Arch G. Woodside
TI  - Visionary Pricing: Reflections and Advances in Honor of Dan Nimer
SN  - 9781780529967
PB  - Emerald
KW  - Marketing
UR  - https://www.emerald.com/insight/publication/doi/10.1108/S1069-0964(2012)19
ER  -